Woden Partner Ed Lynes Interviewed by Thrive Global

 Woden partner Ed Lynes was interviewed for a series on creating a trusted brand from Thrive Global, an organization dedicated to improving workplace productivity and performance through behavior change products and organizational assessment. 

Published on June 25, 2020, the interview delves into the differences between branding and advertising, the importance of investing in a company’s brand, and the tactical steps involved in developing a beloved and trusted brand. In the interview, Lynes stressed the importance of creating a customer-centric organization, being authentic in all that an organization does, and—most importantly—codifying these strategies with a clear, compelling brand narrative. 

“A well-written story gives people a framework for the brand, and a memorable way to communicate purpose and to spur evangelism,” Lynes said. 

 Read the full interview on Thrive Global’s website here. 

Thrive Global was founded by businesswoman and founder of The Huffington Post Arianna Huffington as a platform to fight burnout and stress in the workplace. In addition to providing programs and solutions to support employees’ mental and physical health for organizations like Accenture and SAP, Thrive Global also maintains a community publishing platform to share news and insights as well as inspiring stories.