Managing Partner, Ed Lynes Featured on B2B Revenue Leaders Podcast

Podcast: How to Craft a Strategic Narrative

Strategic narrative is your sales superpower. B2B customers enter the funnel more educated than ever. Markets have expanded in this digital age. Woden simplifies customer experiences to align with the affinity humans have for storytelling. Audiences want to hear emotionally compelling messages from businesses and brands.

Woden’s Managing Partner, Ed Lynes, shared his insights on go-to-market strategies with Dustin Tysick from Testimonial Hero. Ed shared lessons learned from creating over 300 brand stories, and the podcast walks through the steps of a strategic narrative that will help your sales funnel appeal to your audience, even when there are multiple buyer personas, each with a different perspective.

Episode 75 of the B2B Revenue Leaders Podcast is on YouTube and Spotify.