Jan 25, 2016
What’s in a word? Telling your story with the right voice
By Kim Palagyi Putting your story into words can sometimes take more than a great catchphrase or a snappy product name. The core of a brand’s story comes down to […]
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Jan 18, 2016
Branding That Goes Beyond Pretty: Telling a Visual Story
By Mike DeSocio When Verizon unveiled its new logo in September, I had some serious doubts about the direction of the brand identity. The iconic “v” had been reduced to […]
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Jan 11, 2016
Artful Storytelling in Action (For Better or Worse)
By Dan McDonough, Jr. Storytelling has been proven time and again to be the best way to deliver a message. And while the method of storytelling is a clearly defined […]
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