Jun 13, 2016
Storytelling Is a Meaningless Trope
By Melissa Rodier For the last few years, every discussion, TED Talk, or article on branding has preached the power of storytelling. That makes sense: It’s science, and millennia of […]
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Jun 6, 2016
Why no one ever listens to you
How to dominate the attention economy By Ed Lynes Your sales and marketing teams have spent the last quarter carefully planning campaigns for the second half of the year. They […]
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