Jul 25, 2016
The Best Kind of Narrative is Built on Anticipation and Excitement
By Zach Kliger Every June, video game developers, journalists, and executives gather in Los Angeles at the Electronic Entertainment Expo to talk about the latest news and developments in their […]
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Jul 11, 2016
What world is your brand living in?
By Ed Lynes The camera pans down from the opening crawl, and within seconds the screen is overwhelmed by the image of an imposing spaceship. The audience’s eardrums are rocked […]
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