Apr 24, 2024
How Woden Transformed TerraPay’s Small Transactions into Huge Growth
“We needed simple positioning for engaging partners to build the infrastructure that converts cash to digital in a borderless world.” THE STORY OF TERRAPAY TerraPay has built “the leading global […]
Apr 22, 2024
The Power to Tell Your Own Story
To transform into an essential brand, your company must be the storyteller your audience wants Strategic narrative transforms a company into an essential brand. Woden’s engagements provide the framework for […]
Apr 15, 2024
Your Company Isn’t the Uber or AirBNB of Anything
(And that’s okay.) “We’re the Uber of babysitting.” “It’s like Airbnb for bikes.” “Imagine Uber for dog walking.” It’s the shorthand founders of supposedly innovative companies use to describe their […]
Apr 10, 2024
Managing Partner, Ed Lynes Featured on B2B Revenue Leaders Podcast
Podcast: How to Craft a Strategic Narrative Strategic narrative is your sales superpower. B2B customers enter the funnel more educated than ever. Markets have expanded in this digital age. Woden […]
Apr 3, 2024
What’s at Stake in Your Sales Funnel?
When customers discover a consistent story of change—they can’t wait to buy In late 2023, LinkedIn’s B2B institute analyzed 7,046 brands on its platform. It found only 16 percent—16 […]
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