Jul 30, 2024
Deadlier Than Cyanide
Johnson & Johnson’s Response to the Opioid Crisis “No more tears.” For more than half a century, Johnson & Johnson has made this promise to families across America. The tagline […]
Jul 24, 2024
Are Your Customers Buying the Status Quo?
Green brands can’t just rely on believers in sustainability to drive their businesses forward. Tami Jarvis loves animals and hates plastic. Horrified by gruesome videos of animal cruelty and the […]
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Jul 16, 2024
Customers Don’t Give a Duck
In a Post-Marketing Era—Experience is All That Matters. “For almost 100 years the Ducks did almost nothing but lose.” When it comes to the University of Oregon football team, there’s […]
Jul 5, 2024
Prompting with Purpose: How Strategic Narrative Will Change the Way You Use ChatGPT
Yes, you can write ChatGPT prompts that tell your brand’s story. Here’s how. If you’ve done any scrolling on Twitter or LinkedIn recently, chances are you’ve felt like the ground […]
Jul 3, 2024
A Story That’s Stalled Out
Why Southwest Airlines Has Hit Serious Turbulence—And What to Do About It David Brownlee is a happy Southwest Airlines flier. Four years ago he was stuck traveling for business and […]