Jul 16, 2024
Customers Don’t Give a Duck
In a Post-Marketing Era—Experience is All That Matters. “For almost 100 years the Ducks did almost nothing but lose.” When it comes to the University of Oregon football team, there’s […]
Nov 22, 2020
The Medicine of Marketing
Keep Spending More Money on Marketing That Doesn’t Deliver? That’s a Tough Pill to Swallow. By Meghan Termat For those seeking job security, it might be best to avoid the […]
Jul 18, 2019
“How to Marie Kondo Your Brand in 4 Easy Steps!”
How co-opting another’s success can spell disaster for your brand. By Mike Dea “It’s about choosing joy.” Marie Kondo became a titan in the industry of home organization when her […]
Jul 3, 2019
Suffering From Premature Gratification?
Why “Instant” and “Gratification” Don’t Make a Happy Couple By Kenly Craighill Veruca Salt: a timeless image of spoiled, entitled youth. With her fists clenched and lips turned downward into […]
May 29, 2019
“Do Not Pass Go”
“Conformity is…the enemy of growth.”
President John F. Kennedy wasn’t addressing business when he spoke these words, but they have more weight in today’s economy than ever. It’s been reported that America is currently undergoing a “Competition Crisis” — one that has made the economy less dynamic thanks to the dominance of major corporations. Monopolies are on the rise as mergers are happening more and more frequently, and that consolidation makes it increasingly difficult for smaller and younger firms to survive.
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Dec 5, 2018
Bull not Bear: The Economy of Six-Second Brand Stories
By Zachary Vickers Every second counts in the battle for a customer’s attention. Although Internet users are consuming video at ever-increasing rates, 90 percent of people skip past “pre-rolls:” the […]
Jun 14, 2018
Death by Dollarita: Restaurant Chains in the Millennial Age
By Jacob Schrimpf Is it too good to be true? Dollaritas returned for the month of April at Applebee’s! Touted as the perfect way to “ring in spring and celebrate […]
Feb 7, 2017
Should Brands Have Opinions? When and How to Get Political…Or Not.
By Mary McCool From the brands we love to the TV shows we watch to the food we eat, Americans’ political leanings are seen in their choice of products to a […]
Jan 17, 2017
Sweating Sales? Storytelling Isn’t the Answer.
By Ed Lynes The mistake people make is thinking the story is just about marketing. No, the story is the strategy. If you make your story better, you make the strategy […]
Aug 29, 2016
How Good Design Tells a Great Story
By Gabrielle Kenny After your brand’s story is crafted to the finest it can be, it is time to start thinking about your story in a different way: visually. Telling a […]