Aug 1, 2016
Native Content Is About More Than Disguising an Advertisement
By Melissa Rodier The intertextuality of media and branding has changed the storytelling landscape drastically in a short time. In a culture that has become immune to the 30-second advertising […]
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Dec 7, 2015
Can your brand create a Christmas miracle?
Another year of coal stockings for lying retailers By Ed Lynes My inbox started filling up the early part of Thanksgiving week. Retailers peppered me with inducements — 70% off! […]
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Nov 12, 2015
No, Jeb can’t fix it. And neither can you.
This post was originally published by Woden partner Ed Lynes on November 4 on LinkedIn. Earlier this week, Jeb Bush rolled out his new campaign slogan: “Jeb can fix it.” It’s […]
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