Sep 27, 2019
Caught at a Customer Crossroads
Keeping on a Steady Path Amidst Confounding Customer Demands By Hannah Landers Controversy started with a headline: “TRUMP URGES UNITY VS. RACISM.” In its August 14, 2019 edition, The New York […]
Sep 20, 2019
Picturing Politics
By Kenly Craighill That the American voter is rational—critically evaluating the policies and promises of each candidate—is an idealist’s fantasy. The mass electorate is neither informed nor rational: most voters […]
Aug 7, 2019
Defying Disruption
The Limits of Industries Resistant to Change By Hannah Landers The white dress. The flowers. An inevitable choice between chicken or fish. The months of stressed out planning and coordination. […]
Jul 18, 2019
“How to Marie Kondo Your Brand in 4 Easy Steps!”
How co-opting another’s success can spell disaster for your brand. By Mike Dea “It’s about choosing joy.” Marie Kondo became a titan in the industry of home organization when her […]
Jul 3, 2019
Suffering From Premature Gratification?
Why “Instant” and “Gratification” Don’t Make a Happy Couple By Kenly Craighill Veruca Salt: a timeless image of spoiled, entitled youth. With her fists clenched and lips turned downward into […]
Jun 18, 2019
Recasting the Past
Using Nostalgia to Create an Audience Connection By Hannah Landers “What is the charm that makes old things so sweet?” Although novelist Sarah Doudney penned this phrase in her 19th […]
Jun 6, 2019
The Limitation of Imitation
By Kenly Craighill Adolescence: the age of bad acting. In this graceless phase of acne and braces, teenagers strategically morph into anything resembling some abstract idea of “cool.” The teenage […]
May 15, 2019
Won’t You Be My … Customer?
Lessons on authenticity and connection from Mr. Rogers By Rachel Fox “It’s through relationships that we learn best and grow best.” Some lessons are evergreen. In the aftermath of the […]
May 7, 2019
Don’t Mail It In: Find Your Brand’s Perfect Partner
By Hannah Landers Well-read environmentalists can now wear their passion on their sleeves—literally. In a partnership with environmentally conscious retail brand Everlane, The New York Times has released an assortment […]
Feb 28, 2019
Transparency Makes a Brand Sustainable
Greenwashing and the Pollution of a Brand By Kenly Craighill “I’m smart, you’re dumb. I’m big, you’re small. I’m right, you’re wrong. And there’s nothing you can do about […]