Mar 4, 2022
Earn Your Lightsaber
A brand must be more than the sum of its partnerships By Jeromey Lloyd Who wouldn’t want a lightsaber? Most brands would. But a Jedi would be the first to […]
Jan 28, 2022
Why Joe Rogan Isn’t Spotify’s Biggest Problem
Spotify is going down, but not because of Joe Rogan. By Tori Marchiony Much ado has recently been made about the decisions by Neil Young, Joni Mitchell, and other musicians […]
Jan 1, 2022
Why Aren’t There Solar Panels on Every Home in America?
The demand for products to fight climate change is strong and growing, but solar energy has stayed in the shadows By Gregory Cala The indifference consumers have for home solar […]
Nov 30, 2021
The Broken Business of Death
Story misalignment makes any company vulnerable to disruption, no matter how big or essential they are. By Hannah Landers • SCI built its business around a promise of “empathy and […]
Continue Reading
Oct 25, 2021
Manufacturing Mythology
How Caterpillar became legendary by focusing on outcome over product by Andrea Bullard • Research shows that stories are the key to making people organize and act • Brands like […]
Jul 20, 2021
Keep It Real
Separating Fact from Fiction in Your Brand Story By Hannah Landers On New Year’s Eve, the unthinkable happened to a group of tourists in New York City: An undetected home […]
Apr 23, 2021
Moving Forwards Looking Backwards
By Andrea Bullard When Tobias Lütke quit his job to start an online snowboarding retailer, he was looking for a reprieve from the rigors of backend programming. The plan was to leverage his technical […]
Apr 2, 2021
The Wall Street Rebel That Wasn’t
Robinhood told a story that didn’t line up with its reality By Jeromey Lloyd GameStop sells video games the old-fashioned way: peddling physical media in brick-and-mortar stores in an industry […]
Mar 1, 2021
Why the Perfect Customers Swipe Right
By Eric Harrison Even in the midst of a global pandemic, it’s as easy to find a romantic partner as it is to order DoorDash. 30 percent of U.S. adults […]
Jan 26, 2021
That old magic ain’t what it used to be
By Jeromey Lloyd CD Projekt was on the way to the most successful product launch in its history: the December 2020 release of the video game Cyberpunk 2077. With a […]