Oct 31, 2017
Who’s On Your Creative Team?
By Kate Faigen “History repeats itself.” Bath and beauty product manufacturer Dove would have been wise to take this cautionary proverb to heart before their latest brand blunder. The social […]
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Sep 19, 2017
Open Office Critics Have It All Wrong
By Kate Faigen When it comes to the merits — or not — of open offices, it’s pretty much all been said already. The consensus appears to be that this […]
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Aug 15, 2017
What Brands Can Learn from Great Novels
By Kate Faigen There’s nothing like a great book. I’ve found that few remedies can cure an ailment as brilliantly as beautiful words. Whether it be boredom, sadness, fear, or […]
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Mar 13, 2017
Spoilers Ahead: The Secret to Connecting with Your Ideal Customer
By Melissa Rodier A common thread in what we do at Woden is the fact that people don’t care about what you do — they care about why you do […]
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