Aug 2, 2018
Seeing is Believing: When Contemporary Aesthetics Are Valued Over Timeless Storytelling
By Zachary Vickers When the Metropolitan Museum of Art revealed its new logo in 2016, Justin Davidson, New York magazine’s classical music and architecture critic, called it a “bus crash.”
Jul 20, 2018
Why Reed Hastings Didn’t Build a Faster Horse
By Zach Kliger Henry Ford’s famous, and possibly apocryphal quote about faster horses is often cited in arguments against the customer-driven experience. For over a century, these words have stirred unending […]
Jul 5, 2018
Mary Jane Goes Mainstream
Cannabis’ New Story is a Lesson in Defining New Markets By Lindsay Cottman The cannabis industry is growing like a weed. Recreational marijuana’s progress along the path of state-by-state […]
Jun 22, 2018
The One Part of Your Brand Immune to Trends
When It Comes to Building Genuine Connection, Visual Brand is a Distant Second to Story By E.M. Ricchini In a world where consumers are besieged by content, many brands feel […]
Apr 27, 2018
The Key to Monetizing Customer Data? Trust
by Kelly Sarabyn Trust in Facebook is at an all-time low. Eighty-one percent of people have little to no confidence Facebook will protect their data or privacy. This lack of […]
Apr 17, 2018
Coachella and the Art of Crafting a Timeless Story
By EM Ricchini Twenty-five thousand people gathered to watch Pearl Jam play at Empire Polo Club in Indio, California on November 5, 1993. The show originated in protest: Pearl Jam […]
Mar 28, 2018
Stop Tuning Out: The Right Music Will Get Your Audience to Listen
By Lindsay Cottman “Where words fail, sounds can often speak.” Danish fairy tale author Hans Christian Andersen was on to something when he penned this oft-misquoted line, and the sentiment still […]
Mar 15, 2018
FCK ‘em If They Can’t Take a Joke: The Art of the Brand Apology
by Kelly Sarabyn “My new goal is not to explain jokes.” In 2015, the Internet’s mob mentality trained its ire on Tina Fey, demanding an apology for a perceived racist […]
Feb 15, 2018
Why Xerox Died
How Brand Story Can Keep a Company Alive By Kelly Sarabyn Offices everywhere are at the end of an era: after 112 years as an independent company, Xerox has reached […]
Feb 13, 2018
The Thirst is Real: Diet Coke’s Struggle to Attract Millennials
By Lindsay Cottman Diet Coke is in the throes of an identity crisis. Faced with consistently declining sales, Coca-Cola announced the introduction of four new fruit flavors to maintain its […]