Sep 19, 2017
Open Office Critics Have It All Wrong
By Kate Faigen When it comes to the merits — or not — of open offices, it’s pretty much all been said already. The consensus appears to be that this […]
Aug 22, 2017
When Brands Lose Their Way
By Zach Kliger The fall from grace has been an essential ingredient in stories since humans first started telling them. Whether it be the fall of man or Prometheus stealing […]
Aug 15, 2017
What Brands Can Learn from Great Novels
By Kate Faigen There’s nothing like a great book. I’ve found that few remedies can cure an ailment as brilliantly as beautiful words. Whether it be boredom, sadness, fear, or […]
Jul 5, 2017
The Last of the Greatest Shows on Earth
By Mary McCool Towards the end of May this year, I took an impromptu trip with a friend to see the last of the greatest shows on earth. I had […]
Jun 20, 2017
Survival of the Fittest: Brand Evolution 101
By Kate Faigen Last Friday, internet tycoon Jeff Bezos made a little purchase. The founder and CEO of Amazon acquired Whole Foods for 13.7 billion dollars, not long after turning […]
May 30, 2017
Is a Picture Really Worth a Thousand Words?
By Catarina Araujo In an age where serious businesses are using image-heavy channels such as Instagram, Snapchat, and Pinterest to communicate with and engage their customers, what role do words […]
May 23, 2017
Cognitive Biases and Story Marketing
By Kelly Sarabyn Psychologists have conducted thousands of studies documenting the many ways humans are biased and irrational decision-makers. Part of the reason storytelling is such an effective marketing tool is […]
May 3, 2017
The “Secret” to Millennial Relationships: They’re People
By Ngozi Assata Any effective brand today is in the business of feelings. The secret strategy of those brands, especially when it comes to reaching the desirable millennial market, is always […]
Apr 19, 2017
Don’t Lie To Us, Please
By Kate Faigen In case you missed it, Kendall Jenner ended racism. In the middle of a beautifully blue-hued protest, she bravely handed an ice-cold can of soda to a […]
Mar 21, 2017
Storytelling Vs. Story Selling: The Honest Approach
By Samuel White Today’s consumer atmosphere of brand loyalty demands an authentic and unique presence to stand out in a saturated market. Yet companies continue to set themselves up for […]