Mar 13, 2017
Spoilers Ahead: The Secret to Connecting with Your Ideal Customer
By Melissa Rodier A common thread in what we do at Woden is the fact that people don’t care about what you do — they care about why you do […]
Feb 7, 2017
Should Brands Have Opinions? When and How to Get Political…Or Not.
By Mary McCool From the brands we love to the TV shows we watch to the food we eat, Americans’ political leanings are seen in their choice of products to a […]
Jan 17, 2017
Sweating Sales? Storytelling Isn’t the Answer.
By Ed Lynes The mistake people make is thinking the story is just about marketing. No, the story is the strategy. If you make your story better, you make the strategy […]
Nov 8, 2016
Badass Branding: The Art of Authenticity featuring Quentin Tarantino
By Samuel White When it comes to consistency, it’s hard to question the creative efforts of Quentin Tarantino. The Oscar-wining storyteller has never had a problem putting his own spin on […]
Oct 25, 2016
Turn Off The Green Screen. Now What’s Your Brand?
By Dennis Kim When you’re watching a movie, you don’t often say, “This is not real. Obviously it is shot with a camera, that spaceship is a green screen, and […]
Sep 12, 2016
The only strategic decision in marketing
Chances are: you’ve failed to make it. By Ed Lynes Every manager faces the daily crucible of decision-making. From small decisions about the language in an email to larger ones […]
Aug 29, 2016
How Good Design Tells a Great Story
By Gabrielle Kenny After your brand’s story is crafted to the finest it can be, it is time to start thinking about your story in a different way: visually. Telling a […]
Aug 1, 2016
Native Content Is About More Than Disguising an Advertisement
By Melissa Rodier The intertextuality of media and branding has changed the storytelling landscape drastically in a short time. In a culture that has become immune to the 30-second advertising […]
May 16, 2016
Instagram’s New Logo Is A Statement About Its Brand Narrative
By Shelby Fisk “A business needs a character and an identity, just like a person. And just like a person it needs to have a voice.” ― David Amerland From […]
Apr 18, 2016
Building and Rebuilding a Brand Narrative: Lessons Your Business Can Learn from LEGO
By Melissa Rodier There are some brands that are eponymous, so co-mingled with their products that their names become the new vocabulary. It’s easy to rattle off a list of […]