Sep 20, 2019
Picturing Politics
By Kenly Craighill That the American voter is rational—critically evaluating the policies and promises of each candidate—is an idealist’s fantasy. The mass electorate is neither informed nor rational: most voters […]
Apr 18, 2019
Foosball isn’t a Culture
Imitating Google’s Employee Perks are No Substitute for Purpose By Mike Dea Millennial employees: they’re killing industries by the dozens. But at least they’re getting some pretty great work perks […]
Oct 17, 2018
Consumers Have the Best Bull$#!* Meters: Authenticity and Story in Brand Names
By Zachary Vickers Recently, Weight Watchers announced they would be known as “WW.” Armed with a new tagline, “Wellness that Works,” the 65 year-old company made a bold and strategic […]
Jun 14, 2018
Death by Dollarita: Restaurant Chains in the Millennial Age
By Jacob Schrimpf Is it too good to be true? Dollaritas returned for the month of April at Applebee’s! Touted as the perfect way to “ring in spring and celebrate […]
Mar 22, 2018
Collaborative Cultures Cultivate the Cheesiest Concepts
Flamin’ Hot Cheetos Shows the Janitor May Be Your Next Product Leader By EM Ricchini In the years since they entered the market in 1992, Flamin’ Hot Cheetos have transcended […]
Feb 22, 2018
Message isn’t a Binary Choice
By Hannah Landers Ladies of the world, rejoice: PepsiCo recently announced that it is creating a line of snacks just for you. No longer will women have to abstain from […]
Jan 24, 2018
That New HQ Isn’t For You
Gilded Corporate Palaces Are the Ultimate Rejection of Customer Focus By Ed Lynes One of the nation’s most prominent tech companies is in the market for a second headquarters. They’re […]
Aug 7, 2017
How Story Can Increase the Number of Women Executives
By Kelly Sarabyn Sheri McCoy resigning from Avon Products marks the third prominent female CEO to leave her post in recent months. As only 5 to 6 percent of CEOs […]
Jul 27, 2017
Paying for the Privilege of Two Weeks in a Tent
By Ed Lynes For the past two weeks, I have been in the mountains of West Virginia for the Boy Scouts of America’s 2017 National Jamboree (we’ve been in the […]
Jun 14, 2017
Why Fast-Growing Companies Still Fail
The Three Keys to Scaling an Organization Effectively By Ed Lynes Entrepreneurs (and would-be entrepreneurs) often hear how difficult it is to start a business. The truth is, starting a […]