Jan 26, 2021
That old magic ain’t what it used to be
By Jeromey Lloyd CD Projekt was on the way to the most successful product launch in its history: the December 2020 release of the video game Cyberpunk 2077. With a […]
Nov 30, 2020
Trust Us: We’re Evil
In Order to Be Trusted, People Must Know What You Stand For By Ed Lynes “Don’t be evil:” It’s a pretty simple code of conduct most people could easily agree […]
Oct 5, 2020
Taking Business to Heart
By Meghan Termat “An Update from our CEO Regarding COVID-19…” It’s a ubiquitous subject line that has made people shudder throughout 2020, as messages bearing this header arrive in their […]
Jul 10, 2020
The Game of Continued Connections
Aligning Innovative Product Extensions With Story By Dante Pannell Who could have predicted that a cheese-flavored lip balm wouldn’t completely take over the world? The origin story of Cheetos is […]
May 12, 2020
Just Like Being There
Removing Barriers Between Storyteller and Audience By Dante Pannell In the fictional town of Lake Wobegon, “All the men are strong, all the women are good looking, and all the […]
Feb 24, 2020
Don’t Chicken Out
Following Brand Purpose Off the Beaten Path to Fast-Food Success By Hannah Landers The paradigm of American fast-food success is symbolized by the “Golden Arches.” Ubiquitous across large metropolises and […]
Jan 20, 2020
The Sweet Smell of Story
How One Mall Retailer’s Holistic Embrace of Story Helped it Survive the Retail Apocalypse By Hannah Landers Tucked away in shopping malls across America, past fast-fashion retail chains on their […]
Dec 24, 2019
More than a Pretty (Inter)Face
earch for “dating” on Google, and the results are not surprising. Matchmaking and speed dating appear, but also endless lists of the “10 best dating apps for…” matched with some qualifier, ranging from specific professions to broad demographics. Countless singles have tried or found love, on at least one dating app since their inception.
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Nov 6, 2019
Serving Up More Than Chicken Sandwiches
How servant leadership empowers organizations to embrace their purpose and move brands forward. By Rachel Fox It billed itself as “the discount airline.” Air Southwest Co.—now known as Southwest Airlines—launched […]
Jul 1, 2019
OK Computer: High-Tech or High Touch?
In an automated world, people still matter By Rachel Fox Running into the store to grab a gallon of milk is not quite as mundane as it used to be. […]