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Jun 6, 2019

The Limitation of Imitation

By Kenly Craighill Adolescence: the age of bad acting. In this graceless phase of acne and braces, teenagers strategically morph into anything resembling some abstract idea of “cool.” The teenage […]

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Aug 2, 2018

Seeing is Believing: When Contemporary Aesthetics Are Valued Over Timeless Storytelling

By Zachary Vickers When the Metropolitan Museum of Art revealed its new logo in 2016, Justin Davidson, New York magazine’s classical music and architecture critic, called it a “bus crash.”

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Jun 22, 2018

The One Part of Your Brand Immune to Trends

When It Comes to Building Genuine Connection, Visual Brand is a Distant Second to Story By E.M. Ricchini In a world where consumers are besieged by content, many brands feel […]

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Oct 25, 2017

Make Them Earn It: Now is the Time to Make Life Difficult for Customers

By Zach Kliger This year’s surprise video game hit is not another entry into the Call of Duty series. In fact, it doesn’t seem to follow any standard at all […]

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