Oct 9, 2019
Shaken—Not Stirred
How alcohol brands grant drinkers permission to lie to themselves. By Dante Pannell “I’ll have a vodka martini. Shaken—not stirred.” For almost 60 years, James Bond has been disarming bad […]
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Dec 5, 2018
Bull not Bear: The Economy of Six-Second Brand Stories
By Zachary Vickers Every second counts in the battle for a customer’s attention. Although Internet users are consuming video at ever-increasing rates, 90 percent of people skip past “pre-rolls:” the […]
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Nov 24, 2018
Beyond the Browser: How Digital Brands Become Tactile
Digital brands finding ways to interact with their audience in the non-digital world are fostering greater levels of connection and communication. by Kelly Sarabyn For the first time ever, […]
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