Oct 16, 2024
Sock It to Me
How Socks and Bags Became Symbols of Self You’re walking down a bustling city street, surrounded by a sea of branded tote bags swinging from the arms of passersby. Each […]
Jul 24, 2024
Are Your Customers Buying the Status Quo?
Green brands can’t just rely on believers in sustainability to drive their businesses forward. Tami Jarvis loves animals and hates plastic. Horrified by gruesome videos of animal cruelty and the […]
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Jul 5, 2024
Prompting with Purpose: How Strategic Narrative Will Change the Way You Use ChatGPT
Yes, you can write ChatGPT prompts that tell your brand’s story. Here’s how. If you’ve done any scrolling on Twitter or LinkedIn recently, chances are you’ve felt like the ground […]
Aug 18, 2023
Why Great Technology Isn’t Enough
Unlocking Go-To-Market Success with Strategic Narratives for B2B Technology 75 percent of venture-backed companies never return cash to investors. Even with the advantages of capital and a product in which […]
Aug 17, 2023
Five Woden Clients Featured on 2023 Inc. 5000 List
Every year, Inc. Magazine releases a list of the 5,000 fastest growing companies in America. Woden celebrates five of our past and current clients who made this year’s list. Each […]
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Jun 26, 2023
If You Don’t Have a Story, You Don’t Have a Strategy
How Strategic Narrative Takes Your Company From Chaos to Clarity by Payton Shand “A company without a story is usually a company without a strategy.” Entrepreneur and venture capitalist Ben […]
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Jun 9, 2023
Demos that Dominate
by Harry Meadows If you’ve ever been involved with a tech business, you’ve sat through more product demos than you can count. And for good reason: the people who give […]
Jun 5, 2023
Make Your Origin Story Your Best Sales Tool
by Ava Wolf Where you’re from says a lot about where you’re going—and why customers should take that journey with you. Every company has an origin story: the narrative that […]
May 19, 2023
ToFu That Isn’t Flavorless
by Zoe Grant More than 91 percent of cold emails are ignored. 87 percent of customers don’t answer cold calls. Every minute, there are 46,740 new posts on Instagram, more […]
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May 9, 2023
A Great Product Isn’t Enough
by Zoe Grant The best products fail all the time: just ask RJ Reynolds or Friendster. These companies had capital, committed teams, and even some happy customers—but still failed in […]