Jan 18, 2018
You Are the Company You Keep: How to Form Effective Brand Partnerships
By Kelly Sarabyn Since the days of Aesop, people have been evaluating others by the company they keep. Successful businesses certainly recognize this as they are notoriously choosy about which […]
Jun 20, 2017
Survival of the Fittest: Brand Evolution 101
By Kate Faigen Last Friday, internet tycoon Jeff Bezos made a little purchase. The founder and CEO of Amazon acquired Whole Foods for 13.7 billion dollars, not long after turning […]
Jun 14, 2017
Why Fast-Growing Companies Still Fail
The Three Keys to Scaling an Organization Effectively By Ed Lynes Entrepreneurs (and would-be entrepreneurs) often hear how difficult it is to start a business. The truth is, starting a […]
Dec 20, 2016
The Only Four Things That Matter in a Business
By Ed Lynes Woden works with organizations across the world, and in the past year alone I’ve had conversations with more than 400 CEOs on four continents, in dozens of […]
Oct 18, 2016
Seeking disruption? Tap the Secrets of Shaolin
What to learn from Witty, Unpredictable Talent And Natural Game. By Ed Lynes “If you living in the world today You been hearing the slang that the Wu-Tang say.” In […]
Jun 6, 2016
Why no one ever listens to you
How to dominate the attention economy By Ed Lynes Your sales and marketing teams have spent the last quarter carefully planning campaigns for the second half of the year. They […]
Apr 7, 2016
How to tell your story
By Ed Lynes Destination Dreamit began last week with all of the founders from Dreamit Ventures’ latest cohort gathered outdoors on picnic tables. The casual environment belied the urgency of […]
Feb 29, 2016
Stories at Work: Build HR with your brand
By Kim Palagyi Whatever the unique needs of your business, ultimately people fulfill them. People work for you, with you, and champion your products and brand. Your internal story is […]
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Feb 8, 2016
Strategy vs. Tactics: How to Best Engage Audiences by Building Your Brand
By Joe Pathickal People often confuse strategy and tactics when it comes to sales and engagement. Success comes from being able to delineate the differences between them, and from showing […]
Sep 21, 2015
8 Things I Learned the Hard Way as a Startup Founder
This post was originally published by Woden partner Ed Lynes September 9 on LinkedIn. Woden finally unleashed our new website upon the world today. It’s amazing to consider that about 18 months […]