Mar 5, 2015
New Markets or New Products? The Story is Everything
Are you going to buy an Apple Watch? Whether you do or you don’t, your decision will probably be based almost exclusively on one variable: the story that Apple tells. […]
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Jan 8, 2015
Bend Time and Reach Your Goals with a Story
New Year’s Resolutions are worthless. They distract. They make you feel bad about yourself, and it’s the accomplishment of the goal that matters. Fortunately, if you develop a compelling narrative […]
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Sep 18, 2014
What’s the return on your brand story?
What’s the ROI on your business card? How about the sign on the front of your store or office? What about your website? You’ve probably spent money — maybe even […]
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