Nov 8, 2018
Google It, Xerox It, FedEx It, Post-It: How Story Can Help Prevent Brand “Genericide”
By Zachary Vickers Barry Manilow is known for chart-topping hits like “Looks Like We Made It,” but few may realize that many brand jingles we still can’t get out of […]
Oct 29, 2018
What in Palm’s Name?: Aligning Product with Purpose
By Hannah Landers Every action has an equal and opposite reaction — it’s basic science. So it should come as no surprise, then, that our increasingly technology-obsessed and evermore-connected world […]
Oct 11, 2018
Falling in with the “Bad” Crowd
Don’t Let the Wrong Customers Define Your Brand By Hannah Landers It’s small. It’s sleek. It’s become an emblem for those in the “cool” crowd. Although this might sound like […]
Sep 19, 2018
You Don’t Have to Race to Zero
By Zach Kliger In countless industries, companies are content to compete on price. Rather than looking for unique ways to differentiate, they are simply content to undercut their competition in […]
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Sep 13, 2018
Decide to Disconnect: Knowing the Limits of Your Brand Story
By Hannah Landers ModCloth, Moosejaw, and Walmart; one of these things just doesn’t belong — or so it would seem initially. ModCloth peddles well-made women’s clothing that comes in whimsical patterns and vintage silhouettes, while Moosejaw has built its […]
Aug 10, 2018
Fintech, Disrupted
By Lindsay Cottman Ice cream cones melting on the hood of a car. Afghan hounds in stylish surrounds. Millennial-pink Jell-O sculptures swaying in slow motion. What may sound like the […]
Jul 25, 2018
The Authenticity Filter: What’s Genuine in the Instagram Age
By Hannah Landers McDonald’s has long been plagued by a “pink slime” problem. Following a 2011 episode of chef Jamie Oliver’s Food Revolution, audiences were up in arms about the […]
Jul 12, 2018
What The Frap Is Wrong With Starbucks?
Starbucks proves that even the biggest brands can’t afford to be everything to everyone. By E.M. Ricchini A few years ago, a crowd gathered outside a new establishment in the […]
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Jul 5, 2018
Mary Jane Goes Mainstream
Cannabis’ New Story is a Lesson in Defining New Markets By Lindsay Cottman The cannabis industry is growing like a weed. Recreational marijuana’s progress along the path of state-by-state […]
May 21, 2018
#RelationshipGoals: Connecting with a B2B Audience on Social Media
By Hannah Landers Autodesk is big on Instagram. With 128k followers, the brand receives upward of 2k likes on each photo post and sometimes more than five times that many […]