Mar 28, 2018
Stop Tuning Out: The Right Music Will Get Your Audience to Listen
By Lindsay Cottman “Where words fail, sounds can often speak.” Danish fairy tale author Hans Christian Andersen was on to something when he penned this oft-misquoted line, and the sentiment still […]
Mar 15, 2018
FCK ‘em If They Can’t Take a Joke: The Art of the Brand Apology
by Kelly Sarabyn “My new goal is not to explain jokes.” In 2015, the Internet’s mob mentality trained its ire on Tina Fey, demanding an apology for a perceived racist […]
Feb 22, 2018
Message isn’t a Binary Choice
By Hannah Landers Ladies of the world, rejoice: PepsiCo recently announced that it is creating a line of snacks just for you. No longer will women have to abstain from […]
Jan 24, 2018
That New HQ Isn’t For You
Gilded Corporate Palaces Are the Ultimate Rejection of Customer Focus By Ed Lynes One of the nation’s most prominent tech companies is in the market for a second headquarters. They’re […]
Jan 8, 2018
It’s Mall About Experience
Consumerism to Community: Saving America’s Struggling Shopping Malls By Hannah Landers Across America, holiday decorations are being packed up and returned to the attics where they live ten months […]
Oct 31, 2017
Who’s On Your Creative Team?
By Kate Faigen “History repeats itself.” Bath and beauty product manufacturer Dove would have been wise to take this cautionary proverb to heart before their latest brand blunder. The social […]
Oct 17, 2017
Selling Immortality: How Elysium Brands Its Impossible Promise
by Erin J. Mullikin “When I was a boy the Dead Sea was only sick.” George Burns, who spent 93 years in show business, and famously died mere weeks after […]
Oct 4, 2017
Businesses Don’t Buy Things. People Do.
The Only Way to Succeed in this New Age of B2B Selling: Stories Oracle is the world’s second-largest software company, a feat they have managed to accomplish without a […]
Jul 5, 2017
The Last of the Greatest Shows on Earth
By Mary McCool Towards the end of May this year, I took an impromptu trip with a friend to see the last of the greatest shows on earth. I had […]
Jun 20, 2017
Survival of the Fittest: Brand Evolution 101
By Kate Faigen Last Friday, internet tycoon Jeff Bezos made a little purchase. The founder and CEO of Amazon acquired Whole Foods for 13.7 billion dollars, not long after turning […]