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Oct 3, 2024

Third Place Displaced

When Michelle Eisen began working as a Starbucks barista in 2010, she loved entering her store every day.  It was always packed with people. She witnessed first dates and reunions […]

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Aug 18, 2023

Why Great Technology Isn’t Enough

Unlocking Go-To-Market Success with Strategic Narratives for B2B Technology 75 percent of venture-backed companies never return cash to investors. Even with the advantages of capital and a product in which […]

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Jun 5, 2023

Make Your Origin Story Your Best Sales Tool

by Ava Wolf Where you’re from says a lot about where you’re going—and why customers should take that journey with you. Every company has an origin story: the narrative that […]

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