Apr 3, 2024
What’s at Stake in Your Sales Funnel?
When customers discover a consistent story of change—they can’t wait to buy In late 2023, LinkedIn’s B2B institute analyzed 7,046 brands on its platform. It found only 16 percent—16 […]
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Sep 26, 2023
Making Customers’ Stories Your Own
Who’s the protagonist of your brand’s narrative? Essential brands build their strategic narrative around their customer, sharing the story of how the customer can overcome their challenges with the help […]
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Aug 18, 2023
Why Great Technology Isn’t Enough
Unlocking Go-To-Market Success with Strategic Narratives for B2B Technology 75 percent of venture-backed companies never return cash to investors. Even with the advantages of capital and a product in which […]
Jun 26, 2023
If You Don’t Have a Story, You Don’t Have a Strategy
How Strategic Narrative Takes Your Company From Chaos to Clarity by Payton Shand “A company without a story is usually a company without a strategy.” Entrepreneur and venture capitalist Ben […]
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Jun 9, 2023
Demos that Dominate
by Harry Meadows If you’ve ever been involved with a tech business, you’ve sat through more product demos than you can count. And for good reason: the people who give […]
Jun 5, 2023
Make Your Origin Story Your Best Sales Tool
by Ava Wolf Where you’re from says a lot about where you’re going—and why customers should take that journey with you. Every company has an origin story: the narrative that […]
May 22, 2023
Personality That Sells
by Payton Shand When it comes time to make a purchase, customers always have choices. And since they’re now more informed than ever before, their buying decisions increasingly come down […]
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May 19, 2023
ToFu That Isn’t Flavorless
by Zoe Grant More than 91 percent of cold emails are ignored. 87 percent of customers don’t answer cold calls. Every minute, there are 46,740 new posts on Instagram, more […]
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Apr 25, 2023
Elevator Pitches People Love to Hear
by Harry Meadows A thirty-second elevator pitch has outsized importance compared to the amount of time it takes to deliver. A bad pitch can auto-sort you into the endless array […]
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