May 23, 2017
Cognitive Biases and Story Marketing
By Kelly Sarabyn Psychologists have conducted thousands of studies documenting the many ways humans are biased and irrational decision-makers. Part of the reason storytelling is such an effective marketing tool is […]
May 3, 2017
The “Secret” to Millennial Relationships: They’re People
By Ngozi Assata Any effective brand today is in the business of feelings. The secret strategy of those brands, especially when it comes to reaching the desirable millennial market, is always […]
Mar 13, 2017
Spoilers Ahead: The Secret to Connecting with Your Ideal Customer
By Melissa Rodier A common thread in what we do at Woden is the fact that people don’t care about what you do — they care about why you do […]
Feb 3, 2017
Donald Trump is a… hero?
By Dan McDonough, Jr. President Trump is a hero. Ok. Relax. This isn’t that kind of story. This is the story of Twitter, and how despite it sucking all the […]
Jan 17, 2017
Sweating Sales? Storytelling Isn’t the Answer.
By Ed Lynes The mistake people make is thinking the story is just about marketing. No, the story is the strategy. If you make your story better, you make the strategy […]
Nov 28, 2016
Why Message Trumps Math
November 2016’s crucial takeaway: Story matters By Ed Lynes Black Friday. Small Business Saturday. Cyber Monday. Giving Tuesday. America is finally (almost) through the contrived events that mark the commencement […]
Nov 8, 2016
Badass Branding: The Art of Authenticity featuring Quentin Tarantino
By Samuel White When it comes to consistency, it’s hard to question the creative efforts of Quentin Tarantino. The Oscar-wining storyteller has never had a problem putting his own spin on […]
Oct 25, 2016
Turn Off The Green Screen. Now What’s Your Brand?
By Dennis Kim When you’re watching a movie, you don’t often say, “This is not real. Obviously it is shot with a camera, that spaceship is a green screen, and […]
Sep 19, 2016
The Difference Between Telling Stories and Storytelling
By Moriah Kofsky My name is Moriah (Mo-Rye-Ah) everywhere except the Saxbys on 40th and Locust. The barista there has known me as Moira (Moy-Ra) for a year now. “Medium cold […]
Sep 12, 2016
The only strategic decision in marketing
Chances are: you’ve failed to make it. By Ed Lynes Every manager faces the daily crucible of decision-making. From small decisions about the language in an email to larger ones […]