Aug 15, 2016
How Serial Captured the Perfect Audience and You Can Too
By Dani Bingaman Everyone has a story – is a phrase that many, if not all of us, are familiar with. The phrase is used in a plethora of ways, referencing […]
Aug 1, 2016
Native Content Is About More Than Disguising an Advertisement
By Melissa Rodier The intertextuality of media and branding has changed the storytelling landscape drastically in a short time. In a culture that has become immune to the 30-second advertising […]
Jul 25, 2016
The Best Kind of Narrative is Built on Anticipation and Excitement
By Zach Kliger Every June, video game developers, journalists, and executives gather in Los Angeles at the Electronic Entertainment Expo to talk about the latest news and developments in their […]
Jul 11, 2016
What world is your brand living in?
By Ed Lynes The camera pans down from the opening crawl, and within seconds the screen is overwhelmed by the image of an imposing spaceship. The audience’s eardrums are rocked […]
Jun 13, 2016
Storytelling Is a Meaningless Trope
By Melissa Rodier For the last few years, every discussion, TED Talk, or article on branding has preached the power of storytelling. That makes sense: It’s science, and millennia of […]
May 23, 2016
Every Sentence is a Sword of Industry
By Kim Palagyi Language is the first technology of humans. Understanding the significance of language, as well as how to wield it to best interact with your customers is as […]
May 16, 2016
Instagram’s New Logo Is A Statement About Its Brand Narrative
By Shelby Fisk “A business needs a character and an identity, just like a person. And just like a person it needs to have a voice.” ― David Amerland From […]
Apr 7, 2016
How to tell your story
By Ed Lynes Destination Dreamit began last week with all of the founders from Dreamit Ventures’ latest cohort gathered outdoors on picnic tables. The casual environment belied the urgency of […]
Feb 22, 2016
Once Upon a Time – How Great Company Stories Begin
By Shelby Fisk “Whoever tells the best story shapes the culture.” ― Erwin Raphael McManus Once upon a time; a guy walks into a bar; it was a dark and […]
Feb 8, 2016
Strategy vs. Tactics: How to Best Engage Audiences by Building Your Brand
By Joe Pathickal People often confuse strategy and tactics when it comes to sales and engagement. Success comes from being able to delineate the differences between them, and from showing […]