Jun 9, 2023
Demos that Dominate
by Harry Meadows If you’ve ever been involved with a tech business, you’ve sat through more product demos than you can count. And for good reason: the people who give […]
May 22, 2023
Personality That Sells
by Payton Shand When it comes time to make a purchase, customers always have choices. And since they’re now more informed than ever before, their buying decisions increasingly come down […]
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May 19, 2023
ToFu That Isn’t Flavorless
by Zoe Grant More than 91 percent of cold emails are ignored. 87 percent of customers don’t answer cold calls. Every minute, there are 46,740 new posts on Instagram, more […]
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May 9, 2023
A Great Product Isn’t Enough
by Zoe Grant The best products fail all the time: just ask RJ Reynolds or Friendster. These companies had capital, committed teams, and even some happy customers—but still failed in […]
Mar 31, 2023
How Strategic Narratives Evolve Post-Sale
by Zoe Grant Seeking a more efficient way to convert customers? Essential brands start with their brand’s story. The structure of your strategic narrative mirrors the customer journey: it speaks […]