May 21, 2024
Don’t Make Them Search
How to ensure your brand stands out in a sea of sameness For children who grew up in the 1980s and 1990s, meticulously combing through dizzying puzzle pages in pursuit […]
Aug 18, 2023
Why Great Technology Isn’t Enough
Unlocking Go-To-Market Success with Strategic Narratives for B2B Technology 75 percent of venture-backed companies never return cash to investors. Even with the advantages of capital and a product in which […]
Jun 9, 2023
Demos that Dominate
by Harry Meadows If you’ve ever been involved with a tech business, you’ve sat through more product demos than you can count. And for good reason: the people who give […]
Oct 31, 2022
How B2B Startups Should Use Branding to Differentiate Themselves and Accelerate Growth
Woden’s founder and managing partner, Ed Lynes recently joined Neil Patel on the Growth Vertical podcast to discuss how startups can use branding to differentiate and accelerate growth. When looking […]
Mar 8, 2021
Think Inside the Box
By Andrea Bullard In 1968, 3M scientist Spencer Silver stumbled upon “a solution without a problem.” Intent on developing a strong adhesive for airplanes, he instead created a low-tack one—weak, but […]
Jun 25, 2020
Woden Partner Ed Lynes Interviewed by Thrive Global
Woden partner Ed Lynes was interviewed for a series on creating a trusted brand from Thrive Global, an organization dedicated to improving workplace productivity and performance through behavior change products […]
Sep 6, 2019
Diagnosis: Data Addiction
Data is the most prized asset in business today. Whether it’s Google’s collection of data to optimize advertising algorithms, or how Equifax failed to protect its clients’ identities, information about customers is more integral to success than ever before. Entire businesses and industries have grown with no economic model other than collecting vast hordes of data, and reselling it for use by others.
Apr 11, 2019
On Beat, or Off Brand?
By Kenly Craighill If digitized America was still warming up in 1995, Microsoft’s Windows ‘95 was the airhorn setting the country into a full-blown technological sprint. Windows ‘95 was one […]
Aug 16, 2018
The One Thing Six of America’s Fastest-Growing Companies Have in Common
Each year’s Inc. 5000 list recognizes the fastest-growing private companies in America. While these high achievers come from all corners of the country and dozens of industries, six of them […]
Mar 15, 2018
FCK ‘em If They Can’t Take a Joke: The Art of the Brand Apology
by Kelly Sarabyn “My new goal is not to explain jokes.” In 2015, the Internet’s mob mentality trained its ire on Tina Fey, demanding an apology for a perceived racist […]