OK Computer: High-Tech or High Touch?
In an automated world, people still matter By Rachel Fox Running into the store to grab a gallon of milk is not quite as mundane as it used to be. […]
Continue ReadingRecasting the Past
Using Nostalgia to Create an Audience Connection By Hannah Landers “What is the charm that makes old things so sweet?” Although novelist Sarah Doudney penned this phrase in her 19th […]
Continue ReadingIt Takes 80,000 Distinct Tastes to Build One Netflix
How Content Communities Fuel Brands By Dante Pannell Grace and Frankie, Netflix’s coming-of-aging series starring Jane Fonda and Lily Tomlin, commenced its second season with a mandate to make an […]
Continue ReadingThe Limitation of Imitation
By Kenly Craighill Adolescence: the age of bad acting. In this graceless phase of acne and braces, teenagers strategically morph into anything resembling some abstract idea of “cool.” The teenage […]
Continue Reading“Do Not Pass Go”
“Conformity is…the enemy of growth.”
President John F. Kennedy wasn’t addressing business when he spoke these words, but they have more weight in today’s economy than ever. It’s been reported that America is currently undergoing a “Competition Crisis” — one that has made the economy less dynamic thanks to the dominance of major corporations. Monopolies are on the rise as mergers are happening more and more frequently, and that consolidation makes it increasingly difficult for smaller and younger firms to survive.
Continue ReadingWon’t You Be My … Customer?
Lessons on authenticity and connection from Mr. Rogers By Rachel Fox “It’s through relationships that we learn best and grow best.” Some lessons are evergreen. In the aftermath of the […]
Continue ReadingDon’t Mail It In: Find Your Brand’s Perfect Partner
By Hannah Landers Well-read environmentalists can now wear their passion on their sleeves—literally. In a partnership with environmentally conscious retail brand Everlane, The New York Times has released an assortment […]
Continue ReadingFoosball isn’t a Culture
Imitating Google’s Employee Perks are No Substitute for Purpose By Mike Dea Millennial employees: they’re killing industries by the dozens. But at least they’re getting some pretty great work perks […]
Continue ReadingOn Beat, or Off Brand?
By Kenly Craighill If digitized America was still warming up in 1995, Microsoft’s Windows ‘95 was the airhorn setting the country into a full-blown technological sprint. Windows ‘95 was one […]
Continue ReadingHitting the Sweet Spot: When to Get Your Story Straight
By Hannah Landers At the height of the early 2000s American cupcake craze, Crumbs Bake Shop appeared poised to take the cake. What began in 2003 as a joint venture […]
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