By Hannah Landers The scene is familiar in any popular bar on a weekend night: the crowd is four-or-five people deep, and there’s a single bartender trying to keep up […]

By Zachary Vickers Barry Manilow is known for chart-topping hits like “Looks Like We Made It,” but few may realize that many brand jingles we still can’t get out of […]

By Hannah Landers Every action has an equal and opposite reaction — it’s basic science. So it should come as no surprise, then, that our increasingly technology-obsessed and evermore-connected world […]

How B2B Companies are Embracing Influencer Marketing By Lindsay Cottman The word “influencer” tends to conjure images of Instafamous pseudo-celebrities shamelessly hocking products and goods to thousands of adoring followers. […]

By Zachary Vickers Recently, Weight Watchers announced they would be known as “WW.” Armed with a new tagline, “Wellness that Works,” the 65 year-old company made a bold and strategic […]

Don’t Let the Wrong Customers Define Your Brand By Hannah Landers It’s small. It’s sleek. It’s become an emblem for those in the “cool” crowd. Although this might sound like […]

By Lindsay Cottman Famed operatic soprano Beverly Sills used her vocal talent to sing, and to impart wise words, once musing that “there are no shortcuts to any place worth […]

By Zachary Vickers The $4.5 billion U.S. canned soup industry has been flat since 2012, and Campbell’s — with 40 percent of the market share — is the face of […]

By Zach Kliger In countless industries, companies are content to compete on price. Rather than looking for unique ways to differentiate, they are simply content to undercut their competition in […]

By Hannah Landers ModCloth, Moosejaw, and Walmart; one of these things just doesn’t belong — or so it would seem initially.   ModCloth peddles well-made women’s clothing that comes in whimsical patterns and vintage silhouettes, while Moosejaw has built its […]