By Lindsay Cottman Diet Coke is in the throes of an identity crisis. Faced with consistently declining sales, Coca-Cola announced the introduction of four new fruit flavors to maintain its […]

By Kelly Sarabyn The Super Bowl is not only the largest televised event on the planet — it’s one of the rare times when viewers actively tune in to watch […]

They Grew Up, But Where Are Their Toys “R” Us Kids? By Zach Kliger “The greatest toy store there is” has decided to shutter 182 outlets across the country — […]

Gilded Corporate Palaces Are the Ultimate Rejection of Customer Focus By Ed Lynes One of the nation’s most prominent tech companies is in the market for a second headquarters. They’re […]

By Kelly Sarabyn  Since the days of Aesop, people have been evaluating others by the company they keep. Successful businesses certainly recognize this as they are notoriously choosy about which […]

Consumerism to Community: Saving America’s Struggling Shopping Malls   By Hannah Landers Across America, holiday decorations are being packed up and returned to the attics where they live ten months […]

Ford Knows the Customers They Want — And They’re Willing to Toss Them the Keys   By Kelly Sarabyn For passionate drivers who wanted to add the 2017 Ford GT […]

By Kelly Sarabyn Today, there’s a monthly subscription “box” for every niche market. From menswear to beauty products to spices, carefully curated packages mailed direct to the consumer exist in every vertical imaginable. For these monthly deliveries, consumers have […]

By Kate Faigen “History repeats itself.” Bath and beauty product manufacturer Dove would have been wise to take this cautionary proverb to heart before their latest brand blunder. The social […]

By Zach Kliger This year’s surprise video game hit is not another entry into the Call of Duty series. In fact, it doesn’t seem to follow any standard at all […]