From Westeros to Pepsi: Finding the True Hero of Your Brand Story
By Melissa Rodier This Sunday was the long-awaited season seven premiere of Game of Thrones. With its sprawling cast of characters, it’s hard to point to a single hero’s journey. […]
Continue ReadingThe Last of the Greatest Shows on Earth
By Mary McCool Towards the end of May this year, I took an impromptu trip with a friend to see the last of the greatest shows on earth. I had […]
Continue ReadingA Modern Romance: Dating Advice for Your Brand
By Ngozi Assata Love is in the air, and smart brands are getting in on it. Social media affords organizations unique opportunities to engage with consumers on a personal level, […]
Continue ReadingSurvival of the Fittest: Brand Evolution 101
By Kate Faigen Last Friday, internet tycoon Jeff Bezos made a little purchase. The founder and CEO of Amazon acquired Whole Foods for 13.7 billion dollars, not long after turning […]
Continue ReadingWhy Fast-Growing Companies Still Fail
The Three Keys to Scaling an Organization Effectively By Ed Lynes Entrepreneurs (and would-be entrepreneurs) often hear how difficult it is to start a business. The truth is, starting a […]
Continue ReadingIs a Picture Really Worth a Thousand Words?
By Catarina Araujo In an age where serious businesses are using image-heavy channels such as Instagram, Snapchat, and Pinterest to communicate with and engage their customers, what role do words […]
Continue ReadingCognitive Biases and Story Marketing
By Kelly Sarabyn Psychologists have conducted thousands of studies documenting the many ways humans are biased and irrational decision-makers. Part of the reason storytelling is such an effective marketing tool is […]
Continue ReadingThe “Secret” to Millennial Relationships: They’re People
By Ngozi Assata Any effective brand today is in the business of feelings. The secret strategy of those brands, especially when it comes to reaching the desirable millennial market, is always […]
Continue ReadingHow Data Fails to Deliver
By Dan McDonough, Jr. It takes real integrity as a journalist to issue a correction. Washington Post reporter Chris Ingraham showed that exact brand of integrity when he reversed his […]
Continue ReadingDon’t Lie To Us, Please
By Kate Faigen In case you missed it, Kendall Jenner ended racism. In the middle of a beautifully blue-hued protest, she bravely handed an ice-cold can of soda to a […]
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