By Melissa Rodier For the last few years, every discussion, TED Talk, or article on branding has preached the power of storytelling. That makes sense: It’s science, and millennia of […]

How to dominate the attention economy By Ed Lynes Your sales and marketing teams have spent the last quarter carefully planning campaigns for the second half of the year. They […]

By Zach Kliger We live in a world of increasing automation, routinization, and regulation; but people still sell cars. And not just cars either. We can still count on there being […]

By Kim Palagyi Language is the first technology of humans. Understanding the significance of language, as well as how to wield it to best interact with your customers is as […]

By Shelby Fisk “A business needs a character and an identity, just like a person. And just like a person it needs to have a voice.” ― David Amerland From […]

By Dan McDonough, Jr. The America’s Cup made its way back to New York City this past weekend for the first time since 1920. Nearly a century ago, the names […]

By Dan McDonough, Jr. I believe Donald Trump — or at least his political handlers — is a lot smarter than many folks will accept. Despite the chorus of media […]

By Melissa Rodier There are some brands that are eponymous, so co-mingled with their products that their names become the new vocabulary. It’s easy to rattle off a list of […]

By Ed Lynes Destination Dreamit began last week with all of the founders from Dreamit Ventures’ latest cohort gathered outdoors on picnic tables. The casual environment belied the urgency of […]

By Kim Palagyi Today’s Major League Baseball Opening Day marks a time of new beginnings. Fans, players, and coaches alike relish the one day a year where championship dreams are […]