By Ed Lynes The less essential business cards become, the more relevant they are. Your hands are trembling ever so slightly as you hold your business card between both hands. […]

By Kim Palagyi Whatever the unique needs of your business, ultimately people fulfill them. People work for you, with you, and champion your products and brand. Your internal story is […]

By Shelby Fisk “Whoever tells the best story shapes the culture.” ― Erwin Raphael McManus Once upon a time; a guy walks into a bar; it was a dark and […]

By Joe Pathickal People often confuse strategy and tactics when it comes to sales and engagement. Success comes from being able to delineate the differences between them, and from showing […]

By Dan McDonough, Jr. “There’s something deeply human about storytelling: it’s part of how we learn language as babies, and it’s part of how we come to understand our world […]

By Kim Palagyi Putting your story into words can sometimes take more than a great catchphrase or a snappy product name. The core of a brand’s story comes down to […]

By Mike DeSocio When Verizon unveiled its new logo in September, I had some serious doubts about the direction of the brand identity. The iconic “v” had been reduced to […]

By Dan McDonough, Jr. Storytelling has been proven time and again to be the best way to deliver a message. And while the method of storytelling is a clearly defined […]

By Kim Palagyi Fans have waited 10 years for a new Star Wars movie, but the beauty of The Force Awakens is not merely an introduction to a new generation […]

Another year of coal stockings for lying retailers By Ed Lynes My inbox started filling up the early part of Thanksgiving week. Retailers peppered me with inducements — 70% off! […]