Woden Wins International Marketing Honors
By Mike DeSocio We at Woden are proud to announce winning Platinum and Gold honors for our work with SoldierStrong and Nooch, respectively. Woden was recognized by the Association of […]
Continue ReadingStoried Design
By Kim Palagyi Burgers are a transcended sandwich. The idiosyncratic journey of each ingredient within the bun makes them taste so wonderful. The burger at Shake Shack illustrates how precise […]
Continue ReadingSnapchat Sells Nouveau Storytelling
By Kim Palagyi Businesses and causes looking to reach younger markets likely have heard of Snapchat. But, is the platform the right medium for serious commercial storytelling? Snapchat is used […]
Continue ReadingNo, Jeb can’t fix it. And neither can you.
This post was originally published by Woden partner Ed Lynes on November 4 on LinkedIn. Earlier this week, Jeb Bush rolled out his new campaign slogan: “Jeb can fix it.” It’s […]
Continue ReadingShaping the Story of a City
By Kim Palagyi Cities tell their living story every day, evident alone through architecture, food, and local flair. These stories inhabit the streets and are carried with the people who […]
Continue ReadingStorytelling advice for Volkswagen
By Dan McDonough, Jr. The best way out is always through. That was the advice of the optimist Len in Robert Frost’s poem “A Servant to Servants.” That’s my advice […]
Continue Reading8 Things I Learned the Hard Way as a Startup Founder
This post was originally published by Woden partner Ed Lynes September 9 on LinkedIn. Woden finally unleashed our new website upon the world today. It’s amazing to consider that about 18 months […]
Continue ReadingUse Narrative to Boost Sales
For a business, there’s no better conclusion to a story than the sound of its cash register ringing. Connecting the right dots to get there is the challenge. How do […]
Continue ReadingDesign by Story: A New Way to Build Great Products
Last year, Tory Burch was given a gift by her staff to celebrate the 10th anniversary of her incredibly successful fashion company. It was a book that paid tribute to […]
Continue ReadingWhy Your Story Matters for a Unified Brand (and Business)
Last week, Fast Company told the story of a blog post from Ben Barry, a designer at Facebook who is credited with helping the tech firm clean up its branding. […]
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