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Woden Wins International Marketing Honors

By Mike DeSocio We at Woden are proud to announce winning Platinum and Gold honors for our work with SoldierStrong and Nooch, respectively. Woden was recognized by the Association of […]

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Storied Design

By Kim Palagyi Burgers are a transcended sandwich. The idiosyncratic journey of each ingredient within the bun makes them taste so wonderful. The burger at Shake Shack illustrates how precise […]

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Snapchat Sells Nouveau Storytelling

By Kim Palagyi Businesses and causes looking to reach younger markets likely have heard of Snapchat. But, is the platform the right medium for serious commercial storytelling? Snapchat is used […]

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No, Jeb can’t fix it. And neither can you.

This post was originally published by Woden partner Ed Lynes on November 4 on LinkedIn. Earlier this week, Jeb Bush rolled out his new campaign slogan: “Jeb can fix it.” It’s […]

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Shaping the Story of a City

By Kim Palagyi Cities tell their living story every day, evident alone through architecture, food, and local flair. These stories inhabit the streets and are carried with the people who […]

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Storytelling advice for Volkswagen

By Dan McDonough, Jr. The best way out is always through. That was the advice of the optimist Len in Robert Frost’s poem “A Servant to Servants.” That’s my advice […]

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8 Things I Learned the Hard Way as a Startup Founder

This post was originally published by Woden partner Ed Lynes September 9 on LinkedIn. Woden finally unleashed our new website upon the world today. It’s amazing to consider that about 18 months […]

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Use Narrative to Boost Sales

For a business, there’s no better conclusion to a story than the sound of its cash register ringing. Connecting the right dots to get there is the challenge. How do […]

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Design by Story: A New Way to Build Great Products

Last year, Tory Burch was given a gift by her staff to celebrate the 10th anniversary of her incredibly successful fashion company. It was a book that paid tribute to […]

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Why Your Story Matters for a Unified Brand (and Business)

Last week, Fast Company told the story of a blog post from Ben Barry, a designer at Facebook who is credited with helping the tech firm clean up its branding. […]

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