A few weeks ago, Jay-Z stood alongside an A-list of pop stars and announced a “movement” to “change the course of history.” Jay, with the First Lady of Hip Hop […]

Are you going to buy an Apple Watch? Whether you do or you don’t, your decision will probably be based almost exclusively on one variable: the story that Apple tells. […]

New Year’s Resolutions are worthless. They distract. They make you feel bad about yourself, and it’s the accomplishment of the goal that matters. Fortunately, if you develop a compelling narrative […]

Ask someone the color of a shiny new Ferrari, and they’ll nearly always answer “Red”, which loudly proclaims power, virility, and speed. Would a “Green Bull” give you the same […]

Some stories are more compelling than others.  Tone, structure, and diction all affect a tale’s resonance with its intended audience. Why, then, do so many businesses overlook this simple truth […]

What’s the ROI on your business card? How about the sign on the front of your store or office? What about your website? You’ve probably spent money — maybe even […]

Some call it a pitch. Others infamously refer to it as a spiel. Use whatever word or phrase you like, but what sells anything is, at its core, a story. […]