By Eric Harrison Even in the midst of a global pandemic, it’s as easy to find a romantic partner as it is to order DoorDash. 30 percent of U.S. adults […]

By Jeromey Lloyd CD Projekt was on the way to the most successful product launch in its history: the December 2020 release of the video game Cyberpunk 2077. With a […]

By Andrea Bullard It’s been said that every human being is a composite of the five people with whom they spend the most time. By virtue of association, the person […]

Tapping into New Markets through Brand Story By Meghan Termat Imagine this scene: A large arena with blinding lights illuminating a captive audience; loud music pumping from speakers; people sporting […]

In Order to Be Trusted, People Must Know What You Stand For By Ed Lynes “Don’t be evil:” It’s a pretty simple code of conduct most people could easily agree […]

Keep Spending More Money on Marketing That Doesn’t Deliver? That’s a Tough Pill to Swallow. By Meghan Termat For those seeking job security, it might be best to avoid the […]

When Your Brand Becomes the Monster It Set Out to Destroy By Hannah Landers Music is intensely personal for each listener; it’s the soundtrack to first love, heartbreak, celebration, and […]

By Andrea Bullard By the time David Beckham agreed to serve as a brand ambassador for Samsung in 2012, the list of products endorsed by the soccer star had already […]

By Meghan Termat “An Update from our CEO Regarding COVID-19…” It’s a ubiquitous subject line that has made people shudder throughout 2020, as messages bearing this header arrive in their […]

Throwing Weight Behind the Right Brand Message By Hannah Landers “Make yourself a gift to the world.” This is the message that fitness brand Equinox chose to broadcast to its […]