Jul 5, 2024
Prompting with Purpose: How Strategic Narrative Will Change the Way You Use ChatGPT
Yes, you can write ChatGPT prompts that tell your brand’s story. Here’s how. If you’ve done any scrolling on Twitter or LinkedIn recently, chances are you’ve felt like the ground […]
Aug 8, 2022
The Timeless Tale of Authenticity
by Zoe Grant Whether selling software or sandals, long-established brands are at a loss for how to create meaningful relationships with Gen Z consumers. How do brands engage the generation […]
Nov 12, 2019
Never Forget Your Roots
How Brands Can Build a Future While Knowing and Appreciating Their Past By Dante Pannell Before he met with Unilever execs at their Park Avenue skyscraper; Before he sold his […]
Oct 9, 2019
Shaken—Not Stirred
How alcohol brands grant drinkers permission to lie to themselves. By Dante Pannell “I’ll have a vodka martini. Shaken—not stirred.” For almost 60 years, James Bond has been disarming bad […]
Jul 18, 2019
“How to Marie Kondo Your Brand in 4 Easy Steps!”
How co-opting another’s success can spell disaster for your brand. By Mike Dea “It’s about choosing joy.” Marie Kondo became a titan in the industry of home organization when her […]
Jun 12, 2019
It Takes 80,000 Distinct Tastes to Build One Netflix
How Content Communities Fuel Brands By Dante Pannell Grace and Frankie, Netflix’s coming-of-aging series starring Jane Fonda and Lily Tomlin, commenced its second season with a mandate to make an […]
May 6, 2019
The New StoryGuide™
How Client Feedback Reinvented Woden’s Signature Offering By Ed Lynes Woden is an agency that does not employ a single person with a lick of agency experience. Clients appreciate working […]
Feb 21, 2019
The Best a Brand Can Get: The Bottom Line of Taking a Stand
By Rachel Fox How does a 120-year-old razor company change their narrative and compete with digitally-native brands who are gnawing away at the lion’s share of the millennial market? They […]
Dec 5, 2018
Bull not Bear: The Economy of Six-Second Brand Stories
By Zachary Vickers Every second counts in the battle for a customer’s attention. Although Internet users are consuming video at ever-increasing rates, 90 percent of people skip past “pre-rolls:” the […]